12-Week Sales Masterclass : Master sales in 90 days
The 12-Week Sales Masterclass is an intensive program for ambitious business leaders and their sales teams. Each week you join a one-hour live online session with Coach Samm and an online lesson with ActionCOACH founder Brad Sugars, and you track your leads, conversion rate, referrals, follow-ups and average deal size.
What will this Masterclass help you do?
What is included?
The 12-week curriculum
A structured curriculum to perform like a pro, one topic a week.
- Week 1Your sales mindset and professionalism
- Week 2Belief systems and the 4 sales profiles
- Week 3Effective communication and engagement strategies
- Week 4High-impact prospecting, qualification and targeting
- Week 5Qualification techniques and the buying experience
- Week 6Building relationships and body language
- Week 7Negotiation and objection handling
- Week 8Understanding competition and highlighting your value
- Week 9Optimizing your sales process and essential tools
- Week 10Customer service and retention strategies
- Week 11Mastering enrollment, key questions and closing
- Week 12Vision, scripting and taking action
Meet your coach, Samm Domagala
Your coach for the Masterclass
With 25+ years in sales and leadership, Samm Domagala helps business owners grow with clarity and confidence. She blends sharp strategy with deep listening to drive real results.
As a former national-level athlete and one of 38 certified Women Master Coach Developers in Canada, Samm brings elite discipline and a proven system to every session. She asks the right questions to unlock blind spots and breakthroughs, and combines mindset, structure and execution to accelerate growth.
Read Samm’s full bioWhat clients say about working with Samm
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Increased revenue by 92%
“After attending group coaching sessions with Kent and tailored sales coaching with Samm, my revenue increased by 92%. I am more confident in running my team, dealing with clients, and getting new sales. My advice is to get a coach.”
Erika FerkoEffortless Marketing -
Confidence to make tough decisions
“Her customized approach to executive coaching aligned perfectly with our values and culture. She has given me the clarity and confidence to make tough decisions and supported our leaders in reaching new levels of performance.”
Chris RyanPresident & CEO, Broadbill Energy -
More consistent monthly revenue
“Our work together led to more consistent monthly revenue, clearer action plans, and a much better handle on expenses that allowed me to improve my profit.”
Jennifer KeableGoogle review
Who is the Sales Masterclass for?
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Entrepreneurs
You need to sell to grow but do not want to be “pushy.” Learn to sell authentically, aligned with your mission.
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Independent professionals and coaches
You offer services, consulting or coaching and need to close clients. Structure your calls, offers and follow-ups.
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Sales team managers
Give your team a clear, duplicable system to boost performance, and a training framework for your whole sales force.
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Sales beginners
No experience needed. Learn sales fundamentals step by step with practical tools, proven templates and personalized coaching.
Questions about the Sales Masterclass
How does the 12-Week Sales Masterclass work?
Each week you watch an online training session with ActionCOACH founder Brad Sugars and join a one-hour live online session with Coach Samm and other participants. You leave every session with strategies to implement right away, and a workbook and planning tools keep you accountable for 12 weeks.
How much does the 12-Week Sales Masterclass cost?
The 12-Week Sales Masterclass costs CA$1,950 in one payment, or 3 monthly installments of CA$650, GST included. Payment is made on Business Coaching Calgary’s secure order form, where you can also enter a coupon code if you have one. Book a call with Samm if you want to know whether it fits your business first.
Do I need experience to join?
No experience is needed. Sales beginners learn sales fundamentals step by step with practical tools, proven templates and personalized coaching, while entrepreneurs, independent professionals and sales team managers use the program to structure their calls, offers and follow-ups and to give their team a duplicable system.
You are one step closer to your business transformation
Enroll now and kickstart your 12-week Sales Masterclass journey today. Pay in full or in 3 monthly installments on the secure order form.
- 12 live online sessions with Coach Samm
- 12 online sessions with Brad Sugars
- Workbook and sales tracking tools
12-Week Sales Masterclass
CA$1,950or 3 monthly installments of CA$650, GST included
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