12-Week Business Masterclass : Build a better business in 90 days
The 12-Week Business Masterclass is an intensive group program for entrepreneurs. Each week you join a one-hour live online session with Coach Samm and an online lesson with ActionCOACH founder Brad Sugars, then apply it with a workbook and planning tools. Create structure, increase profits and regain your freedom.
What will this Masterclass help you do?
Inside the Masterclass: Brad Sugars breaks it down
What is included?
The 12-week curriculum
A structured curriculum to build a stronger business, one topic a week.
- Week 1The 6 Steps FrameworkThe ActionCOACH formula for building a profitable and sustainable business.
- Week 2Destination MasteryDefine your vision, mission and strategic goals.
- Week 3Time MasteryThe time management matrix and practical techniques to take control of your schedule.
- Week 4The 5 Profit DriversHigh-impact prospecting, qualification and targeting.
- Week 5Customer Lifetime ValueCalculate customer lifetime value and increase the average value of every client.
- Week 6Retention and MarginsIncrease recurring revenue and strengthen customer loyalty.
- Week 7Target Market StrategyIdentify your ideal market and attract more qualified prospects.
- Week 8SystemsBuild systems that automate operations, increase efficiency and improve profitability.
- Week 9The 6 Keys to a Performing TeamDevelop leadership skills and a team that supports growth.
- Week 10Management vs LeadershipThe difference between managing and inspiring.
- Week 11Financial MasteryProfit and loss, cash flow, balance sheets and investment decisions.
- Week 12The Formula for SuccessDream, set goals, learn, plan, act: BE x DO = HAVE.
Meet your coach, Samm Domagala
Your coach for the Masterclass
With 25+ years in sales and leadership, Samm Domagala helps business owners grow with clarity and confidence. She blends sharp strategy with deep listening to drive real results.
As a former national-level athlete and one of 38 certified Women Master Coach Developers in Canada, Samm brings elite discipline and a proven system to every session. She asks the right questions to unlock blind spots and breakthroughs, and combines mindset, structure and execution to accelerate growth.
Read Samm’s full bioWhat Masterclass participants say
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My business has grown by 40%
“I took the Business Masterclass for my company, Coliseum Athletics. My business coach Samm was amazing and kept focused on the things I needed to do to keep my business growing. Since working with Samm, I can honestly say my business has grown by 40%.”
Willie WilliamsColiseum Athletics -
More leads, better conversion
“They taught me various ways to increase the number of leads, how to measure conversion rates and profit margins. They not only taught me a new set of skills, but also taught me how to assess my company for skill and system gaps, which showed me where to focus my energy during the next stage of growth.”
Brandyn FunkReputable Red Panda -
Invaluable
“The knowledge and insight I gained through this 12 week course was invaluable. Samm was a fantastic facilitator and was able to personalize the course content to our own unique scenarios.”
Dustin WatersGoogle review
Who is the Masterclass for?
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Entrepreneurs
You want your business to generate more income and more freedom. The Masterclass gives you the structure and systems to make it happen.
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Business owners looking to scale
You already have a business and want to improve profitability, organization and long-term growth.
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Emerging leaders and managers
You want stronger leadership and management skills to support the growth of your organization.
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New entrepreneurs
Build strong foundations from the start and learn what it takes to build a profitable, sustainable business.
Questions about the Business Masterclass
How does the 12-Week Business Masterclass work?
Each week you watch an online training session with ActionCOACH founder Brad Sugars and join a one-hour live online session with Coach Samm and other participants. You leave every session with strategies to implement right away, and a workbook and planning tools keep you accountable for 12 weeks.
How much does the 12-Week Business Masterclass cost?
The 12-Week Business Masterclass costs CA$2,495 in one payment, or 3 monthly installments of CA$832, GST included. Payment is made on Business Coaching Calgary’s secure order form, where you can also enter a coupon code if you have one. Book a call with Samm if you want to know whether it fits your business first.
Do I need experience to join?
No. The Masterclass is built for entrepreneurs, business owners looking to scale, emerging leaders and managers, and new entrepreneurs who want strong foundations from the start. Everyone works on their own business, and Samm personalizes the content to each participant’s situation.
You are one step closer to your business transformation
Enroll now and kickstart your 12-week Business Masterclass journey today. Pay in full or in 3 monthly installments on the secure order form.
- 12 live online sessions with Coach Samm
- 12 online sessions with Brad Sugars
- Workbook and planning tools
12-Week Business Masterclass
CA$2,495or 3 monthly installments of CA$832, GST included
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